For the 2024 PCMA CL event, we transformed an expo hall at the San Diego Convention Center into an immersive, ballroom-like experience. Tasked with creating an intimate and visually engaging atmosphere, we introduced a dynamic kinetic lighting design that enhanced the space. The programmed lights seamlessly complemented the on-screen visuals, adding depth, movement, and a captivating "wow" factor as attendees entered the room. The result was an elevated environment that redefined expectations for expo hall events.
General Session Produced by Encore Global